Last week I spotted the above “embroidery” kit at Target. At first I was excited because finding a kit like this in Target suggests that the love for needlework had gone mainstream.
Now, a week later I have reservations. I do love Target and shop there regularly. Clearly there is a hunger for crafting growing in our communities as the craft isle at Target is ever growing with these modern spins on the age old crafts of cross stitch, needlepoint, embroidery and knitting.
It looks like Target partnered with Seedling to create this kit.I love the fact that they partnered with an independent designer on this, I guess I just wish it was with someone who more specifically represented cross stitch or needlepoint.
The above kit is a bargain at $9.99, but I am willing to wager that the quality of the contents are not great. Quality materials are so important for your stitching! I know that when I and my peers design kits we work hard to make sure that the stitcher has an incredible experience. Everything is thought through with great care. So before you drop $10 at Target, don’t forget about the Indie designers that paved the way for this modern movement. We will be here long after that kit has hit clearance.
For some quality stitching projects check out: